2015 Aston Martin's Intriguing Venture into Electric: The RapidE EV Concept
Aston Martin, a brand synonymous with luxurious sportiness and British sophistication, has taken a rather surprising turn. The marque unveiled its fully electric concept of the Rapide S four-door sports saloon – the new RapidE - at Lancaster House in London, on an occasion graced by royal presence and political elite.
The Unveiling Matinee that Sparked Interest Globally
Nestled amidst dignitaries like Prince William, Catherine Duchess of Cambridge and President Xi Jinping of China; the 2015 Aston Martin RapidE made quite an impression. This model signals Aston’s ambition to penetrate green automotive technology while preserving their lauded sporting prowess. Developed in tandem with Williams Advanced Engineering based out of Grove, Oxfordshire; this alluring EV concept car held court at a creative summit organized under Britain's GREAT campaign aiming to exhibit UK's potential for business, education and tourism.
An Evolving Partnership Echoing Innovation & Sustainability
This innovative 2015 Aston Martin vehicle isn't a solitary venture but emerges as part of an intriguing alliance between the iconic luxury automaker and Chinese investment firm - ChinaEquity. Together they aspire to explore the feasibility for a production version of the stunning RapidE concept. If things go according to plan, we're looking at a high-end luxury sports car crafted straight from Aston Martin’s global headquarters in Gaydon, Warwickshire hitting markets within two years.
Social Responsibility Meets High Performance
Chairman Chaoyong Wang of ChinaEquity expresses delight over Aston Martin delivering not just top-notch performance driving experiences but also exhibiting social sensibilities via zero-emission automobiles such as the electric Rapid E. He anticipates this partnership contributing significantly to clean energy strategies and green environmental practices between UK and China – establishing promising opportunities for electric automobiles globally.
UK-China Collaboration towards a Cleaner Future
Aston Martin's leap into the EV space with its 2015 RapidE is hailed as an excellent example of British-Chinese business synergy. Not only does it promise potential benefits to UK economy, but also initiates innovative low emission solutions that tackle urgent global air quality issues. Chancellor of Duchy Lancaster Rt Hon Oliver Letwin MP has expressed continued support to this progressive project.
Venturing Beyond Boundaries with the Electric Sport Saloon
The evolution of luxury car segment is palpable in Aston Martin’s commitment toward alternatives like the astonishing 2015 RapidE EV concept. It’s no longer just about opulent interiors or blistering speeds; automakers are now tasked with striking a balance between performance and eco-responsibility - all while keeping their distinctive ethos intact. With the unveiling of the sophisticated, zero-emission sports saloon in London, Aston Martin sends a clear message: they're ready to rise up to this challenging endeavor on the fast lane.
-Ed
2015 Aston Martin RapidE EV Concept
